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editorial
Market
As the global wine business becomes more competitive, wineries and wine grape growers must:
•	Monitor market trends to identify opportunities and threats to their position in the market.
•	Evaluate and deploy new products that increase quality or reduce production costs.
Wine Business Monthly is uniquely suited to help.
Editorial Mission
The editorial mission of Wine Business Monthly is to be the essential information resource for wineries and wine grape growers.
Editorial Position
Wine Business Monthly has become the leading publication in the industry by:
•	keeping readers up-to-date on the latest developments in winemaking, grape growing, marketing, sales, technology and finance.
•	enabling readers to successfully evaluate and deploy innovative new products. WBM distinguishes itself through its editorial emphasis on products, including:
	PRODUCT REVIEWS – Each issue of Wine Business Monthly contains a product review — covering everything from bottling line equipment to vineyard weather stations and yeast — which helps readers decide which products are right for them.
	SURVEY REPORTS – Wine Business Monthly conducts proprietary surveys that reveal winemaker opinions regarding barrels, closures and winery equipment as well as grape growers’ opinions regarding vineyard automation products
	FIRST LOOKS AT NEW PRODUCTS – Wine Business Monthly provides concise coverage of products new to the market.
Editorial Excellence
Wine Business Monthly is proven by reader surveys and content comparisons to be:
	MOST CURRENT – Wine Business Monthly covers important news and the latest trends in the global business of making wine.
	MOST INFLUENTIAL ON PURCHASE DECISIONS – Wine Business Monthly ranked #1 in a survey that asked wineries and growers which industry trade publication most influences their purchasing decisions.
Editorial Leadership
CYRIL PENN, Editor Cyril brings to Wine Business Monthly 15 years of experience with Reuters, as well as various newspapers and magazines. He has a degree in Media Studies from Fordham University in New York. He has been with the publication since 2000.   CURTIS PHILLIPS, Senior Technical Editor Curtis, who is a graduate of UC Davis (Enology, English, Chemistry) and the University of Wales, has been a winemaker with several large and small wineries, as well as a winemaking consultant. He has been with Wine Business Monthly since 2000.   PATRICIA M. ROTH, Managing Editor Patricia brings a background in journalism and public/media relations to Wine Business Monthly. She is the recipient of several first place awards for feature writing and special editions from the California Newspaper Publishers Association. She holds a Master of Arts in Writing from the University of San Francisco. She has been with the publication since July 2007. Combined over 30 years of industry experience.
Our editorial team also includes a global network of industry experts and veteran journalists.

© 2009 Wine Communications Group - all rights reserved.

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